The challenge
The problem worth solving.
The artist needed a credible digital home that allowed the artwork-not the interface-to lead.
Creative Web Experience
A design-led web build balancing an artist’s work with performance, accessibility and maintainable content.
The challenge
The artist needed a credible digital home that allowed the artwork-not the interface-to lead.
The approach
Redesigned the site with responsive layouts, improved content hierarchy and a more immersive visual presentation.
My contribution
Led the frontend redesign and deployment workflow.
Experience it here
Live previews, walkthroughs and media remain part of the case study so visitors can explore without losing their place in Sam Xperience.
Some websites block embedding through their security settings. When that happens, SX will show an internal visual walkthrough instead.
What it taught me
“For creative portfolios, restraint is often the most important design decision.”
Continue the exhibition